The ability to hyperlink text isn’t readily available on social media with the exception of articles on LinkedIn. But many marketers perform duties outside of social media such as email marketing, maintaining web pages, designing digital graphics, and writing blogs, all of which can involve hyperlinking.
You should avoid using the outdated tactic of typing Click Here when hyperlinking copy. Whenever possible, use informative linking so that a screen reader user gets an accurate idea about the destination or purpose of the link. Click Here or similar phrasing isn’t descriptive enough to be accessible.
According to the Web Content Accessibility Guidelines (WCAG), it’s also a best practice to not have links open a new window or tab because it can be confusing for people who have difficulty perceiving visual content.
However, there are some scenarios where a link opening a new window is preferable from an accessibility standpoint. Here are two such situations as outlined by the WCAG:
It is recommended that you provide advance warning, when possible, to users when a link will open in a new window or tab.