Develop a social media campaign that will raise thousands of dollars in a single day?
Educate us on best practices for digital accessibility on social media and how to be inclusive online?
Elevate our online presence in a fun, organic way that still follows our brand guidelines?
Manage and monitor more than 50 social media accounts and blogs for a single organization?
Track and report important analytics for all of our social media channels?
Design cool graphics to go along with snappy content and beautifully composed photos?
In September 2020, I was the recipient of the Sprout Social "Always On" Award. According to Sprout Social, this recognition is given to a single social media professional who embodies the spirit of being "always on". These pros are constantly taking in the world around them, empathizing with their community, and truly championing the power of social media.
Per #HigherEdSocial: "[Alexa] has since become one of the foremost authorities on accessible social media, and a powerful advocate for those with disabilities who need assistive devices or rely on alt text to access information. She not only makes a difference on her campus, but in the higher education and marketing industry as a whole."
I use the pronouns she/her.
HINE-RICK. It's very German. And no, I am not related to the retired Chicago Bulls player.
Feel free to call me Alex. I prefer it to Alexa, but signing everything as Alexa usually helps people know that I'm a woman if they've never seen my face before. Please, no Amazon jokes.
I've been working as the Social Media Manager for St. Petersburg College in Central Florida since 2019. I manage the college's numerous social media channels and create content centered around enrollment and retention.
Nope. I was born just outside of Chicago and grew up in northwest Illinois. After graduating from high school, I got my BFA in Advertising Art Direction from Columbia College Chicago in 2013 and then worked for City Colleges of Chicago until mid-2019 when I moved to St. Petersburg, Florida. A good Chicago-style hot dog will always hold a special place in my heart, though.
Ha. A lot, honestly. I'm mostly known for educating brands and other digital markers about digital accessibility best practices for social media, but I also run Social Media Tea. It's a fun little passion project that shines a light on the realities of working in social media, marketing, and communications.
That was a complete accident actually. While I was working in Chicago, one of my job responsibilities was managing the web sliders on our homepage. One day, the digital strategist on my team—my wonderful friend Lisa Stok—asked me if I was adding alt text to the sliders, and I had no idea what she was talking about. After that, I started doing more research about what accessibility meant for digital platforms, specifically social media. Because I was working for an academic institution, I hated the idea of my content being an obstacle to someone getting a college education and made it my mission to make the online world a more accessible place for everyone.
All of them except Doritos or flavored potato chips. Oh and marshmallows. Gross. I'm very partial to salty foods, but I'm mostly fueled by Ben & Jerry's ice cream, to be honest.
I actually hate this question only because it makes me incredibly aware of how obsessed I am with my work. But when I'm not working, I really love playing The Sims because it allows me to be creative while also giving me a weird sense of control. Aside from that, I try to spend a lot of time outside either biking, wandering around with my cat Serifina, or going to the beach.
This may seem like an odd answer, but I'm really inspired by The Try Guys. I can only dream of having that much passion, creativity, and success in my life. They have perfected what I love doing most: creating meaningful content. Plus, they make me laugh. A lot.
I'm partial to the 👑 emoji because I'm a damn queen.