Writing in plain language is another best practice you should be applying to your copywriting. It helps your audience understand your content more quickly, and plain language is also easier for someone with a cognitive disorder to understand.
In the United States, it’s actually required that all federal agencies use clear communication that the public can understand and use thanks to the Plain Writing Act of 2010.
This should already be a basic instinct for any good digital marketer or comms professional. Knowing your audience and the people who primarily engage with your social media means knowing how to talk to them and using language they understand.
This item pertains more to web pages and communications that contain more text than the average social media post, but it’s still a good tip to keep in mind, especially if you write longer posts for Facebook or LinkedIn.
Make your information easy to follow and understand. Break up longer paragraphs. Use bulleted lists when possible. I’ve even found that at least two hard returns in a tweet make it easier to absorb and more likely that users engage with it.
I know that as a marketer and creative thinker, I'm personally prone to very flowery language. But that can actually be detrimental to my content if I’m choosing words that my audience doesn’t understand. This goes back to our first plain language tip of writing for your audience. Sometimes simple is better.
Thankfully, most people who work in social media already understand the power of concise content and have mastered the art of packing the most important information into very short posts. When in doubt, just get to the point.
You should use an active voice when you’re creating social media content and be more informal with your writing if your organization’s style guide allows it. Write content the way you would speak.