Professional Experience
Social Media Manager
St. Petersburg College (SPC)
June 2019 – Present
- Manage, monitor, and create organic content for St. Petersburg College’s main social media accounts as well as the social media accounts for SPC’s 11 learning sites and numerous blogs.
- Manage, monitor, and create organic content for the Facebook page and Twitter account of SPC's President, Dr. Tonjua Williams.
- Conduct training with employees who help manage campus social media to ensure that brand and editorial standards are maintained.
- Educate staff and faculty on social media policies, protocol, and best practices, encouraging online employee advocacy.
- Set and track metrics for organic user growth and engagement.
- Develop written and visual content for the college’s biannual magazine, Illumination.
- Provide photography coverage of various SPC events, when needed.
- Assist on design projects, when needed.
Content Marketing Specialist
City Colleges of Chicago (CCC)
May 2018 – June 2019
- Managed, monitored, and created paid and organic content for City Colleges of Chicago’s main social media accounts as well as the social media accounts of all seven colleges in the district.
- Created, edited, and reviewed content for marketing materials, advertisements, web pages, and short videos.
- Collaborated with the CCC video production team to plan and produce short videos for recruitment, marketing, and PR purposes.
- Worked with external media vendors to coordinate and execute paid ad campaigns across digital, print, out-of-home, TV, and transit.
- Created and executed mass communications (text messages, robocalls, emails) to students and special populations.
- Assisted at college and city events, providing social media coverage and occasionally photography.
- Oversaw the coordination and completion of marketing projects.
- Member of the Core Graduation Team, which planned and produced graduation every year.
Marketing Representative
City Colleges of Chicago (CCC)
April 2017 – May 2018
- Created organic content for CCC’s various social media accounts including Facebook, Instagram, and Twitter.
- Worked with external media vendors to coordinate and execute paid ad campaigns across digital, print, out-of-home, TV, and transit.
- Generated and edited content for print and digital marketing materials as well as short videos.
- Assisted in the creation and execution of mass communications (text messages, robocalls, emails) to students and special populations.
- Occasionally assisted at college and city events, providing photography and social media coverage.Oversaw the coordination and completion of marketing projects through the use of Asana.
Project Coordinator – Academic Content
City Colleges of Chicago (CCC)
March 2015 – April 2017
- Managed the content and layout of the Academic Catalog, a 400+ page InDesign book that housed every active program and credit course offered at City Colleges.
- Collaborated with the Department of Student Lifecycle Management to ensure that the most up-to-date and accurate materials such as semester maps were available to current and prospective students.
- Worked with members of the Professional and Personal Development (PPD) team to develop non-credit course schedules every semester.
- Reviewed tuition chargeback applications to verify if they should be approved or denied.
- Acted as a liaison between the Academic Programs team and the CCC Marketing Department to ensure that public-facing materials circulated by City Colleges were accurate, relevant, and in compliance with CCC standards.
Junior Graphic Designer
City Colleges of Chicago (CCC)
January 2014 – March 2015
- Designed print and digital collateral such as posters, flyers, ads, student materials, web banners, and other marketing pieces to boost student enrollment and retention.
- Managed the content and layout of the Academic Catalog, a 400+ page InDesign book that housed every active program and credit course offered at City Colleges.
Proficiencies
Technology
InDesign, Photoshop, Illustrator, Word, Excel, PowerPoint, Procreate, Wordpress, SharePoint
Social Media
Facebook, Threads, Instagram, Twitter/X, LinkedIn, TikTok, Snapchat, Pinterest, YouTube, Sprout Social, Meta Business Manager
Education
Columbia College Chicago
BFA in Advertising Art Direction
May 2013